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The world is changing rapidly and in this climate of evolution; knowledge, intuition, the ability to improvise and adapt are key factors. Attitude is key. With over 15 years at the forefront of the digital lifestyle revolution we bring new values to the marketplace.
As creative advisors, Magnus Jonsson and John Paul Bichard engage a portfolio of visionary clients, unlocking the values of creativity and digital technology to explore innovative processes, strategies and stories.
CA advise on digital lifestyle strategies, initiatives and investments that operate between the marketplace and the creative sandbox.
We see creativity as both a means of expression and as part of an ongoing investment process, we take it seriously, understand it's value and how to communicate this value.
We see technology as a medium for social expression, identify clear reference points and leverage social, creative and economic value for our clients.
DelayMirror Wall - In autumn of 2007, the Interactive Institute was commissioned by fashion retailer New Look to develop a DelayMirror Wall as a high profile element of their brand development process. Three DelayMirrors have been installed in the communal fitting room of the profile store in Birmingham, England.
The DelayMirror Wall provides customers with a fascinating and playful experience that stimulates exciting and memorable stories, adding a new layer of engagement and enhancing the high street fashion experience. For New Look, the installation has generated significant media attention, strengthening their brand and identifying their store as an innovative retail space.
Standing before the DelayMirror 'video mirror', you see yourself as you were 3 seconds ago. The feed is continuous, without break, so a twirl, a pose, a quick dance is always delayed in time. Three seconds is a magical pause when we stop thinking of the present and think of something happening in the past.
So when you look at yourself in the DelayMirror, it's almost like looking at someone else - a digital doppelganger. They look like you, move like you, dress like you, but they are doing what you did a few moments ago. This is no ordinary mirror, there is no direct reflection, no direct response, what you see is who you were.
Cultural Infrastructure Kista - CIK is a strategic project that has established a cultural brand into the social fabric of Kista and the surrounding area. Kista is one of the leading international clusters specialising in mobile and network technologies and technology innovation.
CIK is positioned as a cultural interface, promoting and enabling cultural productions in public spaces from a wide cultural base, actively promoting digital art, design and architectural projects and building opportunities for new works around Kista. This is based on a solid understanding of the business, cultural and political workings of the area, the results of a six month research period that concluded with the CIK pre-study.
The aim over the coming years is to expand and promote the cultural development of Kista, finding new opportunities, catalyzing new initiatives and collaborating with commercial, civic and creative partners.
